ZEE5 launches short video plaform HiPi
Onboards 400+ influencers, with 70+ Zee TV celebrities and will add 100+ by December 2020
Date-wise News
National Geographic’s documentary chronicles the journey of India’s Smart Cities Mission
The Next Frontier: India’s Smart Cities, made in collaboration with Ministry of Housing and Urban Affairs, premieres on August 15
MPL signs as principal sponsor of KKR & TKR
IPL is scheduled to start on September 19, 2020 in UAE and conclude on Nov 10, 2020
In Sprite’s ad, Taapsee Pannu & Ayushmann Khurrana depict funny sides of relaxing at home
The campaign refreshes the art of advertisement; takes virtual route to shoot
Tata Salt urges Indians to show their fiery patriotism to fight COVID-19
Using the premise of the original poetry of ‘Sarfaroshi Ki Tamanna, the #NamakKeWaastey campaign focuses on adopting healthy practices this Independence Day
Eliud Kipchoge roped in as Sunfeast India Run As One ambassador
Kipchoge expressed his support for the movement by stating that it will help the marginalised who are devastated by the pandemic and drive people to lead an active and healthy lifestyle
Be safe and Not Saif: Manforce Condoms goes for moment marketing with #TheQuadFather
Through the campaign, Manforce has warned men against the fatherhood situation they will land in if they do not use protection
Kaizzen wins PR mandate for HSNC University
The mandate encompasses strengthening brand awareness and building brand preference, in India
Life hai, KitKat break banta hai, says Ayushmann Khurrana
The campaign has been created by Wunderman Thompson, Delhi
Mob assaults The Caravan journos at Subhash Mohalla, Delhi
One of the reporters was also sexually harassed by the miscreants
CNN-News18 salutes the spirit of freedom this Independence Day
The network has announced special programming line-up to celebrate and capture the patriotic fervor across the country
Do Your Thng launches #FreedomFrom campaign on Independence Day
The influencer campaign gives an opportunity to creators to bravely and uprightly talk about their personal battles to 'unlearn' our unreal fears and find emotional freedom
Pradeep Dwivedi named IAA VP & Area Director, APAC
Currently, Dwivedi also holds the position of the Honorary Treasurer and Director of IAA, India Chapter
Make Achaar Great Again: Nilon’s launches #AchaarWithVichaar campaign
The homegrown brand partnered with M&C Saatchi to bring the humble pickle back to the minds and conversations to the youth of India
EdTech brand Gradeup ropes in Kartik Aaryan for launch of Gradeup Super
The actor will be endorsing the brand’s vision to become the most effective exam preparation platform for students in India, according to the brand
Sakshi Joshi bids adieu to News24
Joshi revealed that she will be focusing her attention on the growth of her YouTube channel
Ajay Azad quits as India News Output Head
This was Azad's second stint at the channel
VGC partners with Linen Club to build new brand positioning
The new logo has been visualised in a colour and form that is both elegant and contemporary
BharatPe partners with Laqshya Media Group to create awareness during ‘Unlock India 3.0’
The #S Campaign aims to create awareness about staying safe during COVID
IN10 Media Network's OTT platform EPIC ON set to go live on Independence Day
Users will be able to access free content and premium library through multiple subscription plans
Planet Marathi OTT launches Marathi pay per view platform
The segment has been named Planet Marathi Digital Theatre
ZEE Biskope salutes the spirit of Indian Army with I-Day bouquet
The channel has a bouquet of offerings including Chhithi Aaye Hai, patriotic movie line-ups along with the World Television Premiere of Army Ki Jung on August 15
Keeping the spirit of innovation alive
Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models
OOH players positive about festive season spurring revival
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
e4m MarTech League Fridays: A conversation on unleashing the power of video marketing
On the virtual roundtable, MarTech industry leaders will share insights on next-gen customer trends along with digital marketing strategies, video marketing & AI
'Read more, be updated with evolving times & focus on building media relations'
Sonam Shah, Founder and CEO, Treize Communications speaks about the attributes of a leader, role of women in restructuring the industry, her future goals and more
I have made a mask at home with my moustache on it: Piyush Pandey
Pandey, Worldwide CCO, Ogilvy, talks about their Kaano Par Zimmedari campaign
RS Sodhi to discuss re-imagining marketing in the new normal at e4m eConclave today
RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave
Mountain Dew’s Indepence Day ad: Fizzy or flat?
Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson