Spotify elevates Dinesh Kumar S to Marketing Regionalization Lead - SAMEA
Kumar was previously the Marketing Lead - Regionalisation & Strategic Initiatives at the organisation
Date-wise News
Urdu Journalism 40 Under 40: Prof. SP Singh Baghel to felicitate the winners
Prof. SP Singh Baghel is a Lok Sabha member from Agra, the Minister of State in the Ministry of Fisheries, Animal Husbandry, Dairying and Panchayati Raj
57% increase in top-of-mind awareness for Bigg Boss brands in South India: Study
The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
Rajat Jain to take on significant leadership role within Nestlé Group
Rupali Rattan, currently BEO of Chocolates and Confectionery Business, has been nominated to succeed Rajat Jain
e4m IDMA 2024: HP’s campaign for its Omen gaming laptop range wins gold metal
The brand took home the award under the Cross Mobile Integration sub-category
ITC pays tribute to the nation with ‘Desh Ek Raag’
The composition, created on the occasion of India’s 78th Independence Day, has been performed by the gurus and Scholars of ITC SRA
Kantar: Consumers in India taking up “offers” faster online than offline
According to a Kantar research report, 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%
FirstCry debuts on stock market with share listing at 40% premium
As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher
ET NOW and ET NOW Swadesh announce special programming for 78th Independence Day
Both channels will air a series of content with the theme ‘India @100’
We meant OOH owners not advertisers, says BMC
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
GroupM ropes in Jon Stevens as Chief Growth Officer
Prior to this, Jon Stevens was the Managing Director at Zenith UK
Mark Fagan joins NP Digital as Managing Director for EMEA
Mark Fagan will be based in Dublin
Scarecrow M&C Saatchi & Rajiv Rao create quirky Mexican world for Cristos Wafers
The agency has also conceived Cristopher, a human brand mascot
Abhinav Kohli named Senior Marketing Manager at Duolingo English Test
Prior to this, Abhinav Kohli was with Glance as Senior Marketing Manager
GroupM and Pacvue launch integrated commerce management solution
The partnership aims to help clients navigate the advertising ecosystem and bridge the gap between the retail and media worlds
BMC guidelines need to be embedded in subject matter research & findings: IOAA
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
AI, in its present form, is not good enough to do curation: Vikram Chandra
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English Journalism Conference 2024
Neha Gulati elevated to VP - Marketing and Growth for Domino's
Prior to this, Gulati was the Assistant VP of Marketing and Growth
Tanjin Rahman appointed as CEO at Peoples Radio 91.6 FM
Prior to this, Rahman was with ANYA OTT as Chief Technology Officer
‘There’s a preference for consuming content on digital platforms rather than TV’
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on the world of CTV and its dynamics
Adland in panic as BMC draft policy puts onus on advertisers, not OOH media owners
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Dish TV reports net loss of Rs 1.5 crore in Q1 FY25
Advertising revenue of the company increased to Rs 10 crore in Q1 FY25 from Rs 9 crore in Q1 FY24
Scalability the only way to up brand visibility on traditional media: Rajiv Dubey, Dabur
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
‘Every bit of data is talking to other data; you must learn to live in a multifocal world’
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears mount
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
D2C brands bet big on quick commerce for festive season
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
RIL, Disney offer to sell some channels for faster merger anti-trust nod: Reports
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights