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Can Nirma wash away social media flak for latest ad?

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

TOP STORIES

Why Indian startups are choosing execution over acceleration

Are brands tipping the scale from moment marketing to storytelling?

Red Bull India puts Rs 80–90 crore integrated media mandate up for pitch

WPL 2026 sponsorship spends may hit Rs 130 cr: No longer a ‘test’ match for brands?

In India’s beauty bazaar, smarter marketing is replacing higher spends

Jan 9, 2026 11:50 AM

Farah Khan at 61: From BO hits to YouTube success – Key takeaways from her content journey

First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again

When advertising turns into a legal call in the age of AI

BCCI hands Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group

Why are news channels tuning into live concerts?

POPULAR

Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific

Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase

Siddharth Shekhar promoted to Director, LCS at Google India

India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI

From moment marketing to core strategy: The rise of fastvertising

Piyush

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