The move reflects the growing importance of creator-led marketing in major global sporting events

e4m Staff Jun 23, 2026 12:30 PM

Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India

exchange4media Staff Nov 11, 2021 4:12 PM

Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands

exchange4media Staff Aug 19, 2021 10:00 AM

Globally, Snapchat had 265 million daily active users in December 2020 quarter with over 5 billion ‘snaps’ being created daily

exchange4media Staff Feb 15, 2021 3:38 PM