Rs 125 crore added to DD’s kitty at the end of Day 4 of FreeDish auction
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
broadcasting-news
‘Nobody can ignore a company which has over 50% viewership share in Hindi GEC & movie’
Industry experts say the Zee-Sony joint entity will be able to address a wide set of advertisers now and will therefore have better bargaining power when it comes to increasing ad revenues