Noted political strategist and TV personality PKD Nambiar no more
Nambiar was the Founder-MD of B-Square and the Chairman of the B-Square Group of Companies
Date-wise News
‘Robust grievance redressal mechanism important to address issues of honest taxpayers’
At the Ideas of India Summit 3.0, Chandra Prakash Agrawal, Chairman and Managing Director of Gallant Group, also emphasized the need for subsidizing green hydrogen technology
Birla Opus ropes in DDB Mudra as creative partner for four brands
The mandate was won by DDB Mudra following a multi-agency pitch
‘Minimalist eyes 30% revenue from international markets, to increase AdEx proportionally’
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Power has to be held accountable and that’s what democracy is all about: Sunil Khilnani
At the Ideas of India Summit 3.0, Prof. Sunil Khilnani spoke about the diverse ideas that have shaped the Indian democracy
Backing films like 'The Kerala Story' is essential for filmmakers' integrity: Vipul A Shah
At Ideas of India Summit 3.0, film producer and director Vipul A Shah shared his perspective on the changing landscape of Indian entertainment industry
‘AdEx for Activ One’s campaign is equally distributed among TV, OOH & Digital’
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
ZEEL forms independent advisory committee to review market rumours about company
The committee will be presided by Dr. Satish Chandra, a former Judge of the High Court of Allahabad
‘57% Indian consumers prefer AI-enabled tools over human interactions, brands catching up’
According to a study by Adobe, 59% of Indian consumers will stop or consider not buying from a brand that isn’t transparent about personal data use
‘Women shouldn't shy away from seeking support; it's impossible to do everything alone’
At ABP Network’s 'Ideas of India' Summit 3.0, ISRO Deputy Director Nandini Harinath and other women leaders shed light on how women defy all challenges experienced in the modern-day workforce
‘BJP is in strategic alliance with NCP and in emotional alliance with Shiv Sena’
At ABP Network’s ‘Ideas of India’ Summit 3.0, Deputy Chief Minister Devendra Fadnavis spoke about the dynamics of electoral alliance in Maharashtra
ABP Network’s ‘Ideas of India’ Summit 3.0 opens
Anish Shah, Group CEO and MD, Mahindra Group, and President, FICCI, shares perspective on the pivotal role industries and enterprises will have to play for accelerating national growth
Hershey India’s Marketing Director Ankit Desai takes on global role
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
FPJ honours Angels of Mumbai 2023: Meet the 12 winners & their inspiring journeys
The Free Press Journal (FPJ) honoured 10 individuals as 'Angels of Mumbai' for their selfless contributions to various societal causes. There were two special mentions during the event
Impact of social media on PR & Communication will only intensify: Nidhi Sabbarwal
Nidhi Sabbarwal was awarded as the ‘Emerging Entrepreneur of the year’ at the e4m Women Achievers’ Awards
Flipkart brings everything, even blessings, to your fingertips
Flipkart's new campaign mixes humour and tradition, offering a complete shopping experience like no other
Sun TV enters Hindi GEC space, buys slot on DD FreeDish
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
Tatler Asia appoints Parminder Singh as COO
Parminder Singh was most recently the chief commercial and chief digital officer of Mediacorp
Clix Capital cheers for the unrelenting spirit of India's entrepreneurs
To announce its new campaign, the company has launched 3 digital films on LinkedIn, Twitter, and Instagram
Netflix bags 3 gold metals at Indian Marketing Awards 2023
The awards honoured brands and agencies for their creativity and exceptional marketing strategies
Anil Kapoor urges everyone to try their hand at poker in Junglee Games ad
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
Virat Kohli reveals the secret to his well-groomed look in Philips All-in-One Trimmer ad
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
Heeru Dingra moves on from dentsu India
Heeru Dingra's association with the network commenced in 2015 when WATConsult was acquired by the then-Dentsu Aegis Network (DAN)
Usha International to continue partnership with Mumbai Indians for 2nd consecutive year
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
Ritika Chandhok joins RHI Magnesita as Head of Communications and Public Affairs
Before joining RHI Magnesita, she led the corporate communication and PR at KONE Elevators India
Nikhil Sharma appointed new MD of Perfetti Van Melle India
Sharma was leading the Vietnam market for over six years as the Managing Director at Perfetti Van Melle (Vietnam) before this
‘There’s an increasing propensity among Indian consumers for mindful indulgence’
In this conversation, Sravani Babu, Associate Director & Category Lead - Quaker, PepsiCo India, shares the motivation behind Quaker’s portfolio expansion, customer behavioural insights and much more
Our aim is to build & engage with fan communities in India: Murtuza Madraswala, NBA
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Is retail media gaining pace in the digital advertising race?
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
ASCI and DoCA consult with stakeholders over surrogate ads
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
Exploring and leveraging programmatic advertising capabilities
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
Rs 125 crore added to DD’s kitty at the end of Day 4 of FreeDish auction
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
Dr Samir Shah named new Chairman of BBC
Dr Samir Shah is the first Indian-origin person to assume the top role at BBC
4 IPL 2024 sponsor slots sold for Rs 1,485 crore: Report
The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat