bundling

Consolidation of OTTs to lower losses: Will more make it merrier?

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Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a larger scale to enable commercial viability, say experts

Aditi Gupta Jun 26, 2023 8:39 AM

Platform bundling, a trend to look out for?

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Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention

Shantanu David Oct 3, 2022 8:54 AM