Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said
e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes Lions 2023
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
Guest Column: Mansi Shah, Brand Planning and New Business Director at Famous Innovations, writes about award-winning campaigns at Cannes Lions and the method behind their madness
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a larger scale to enable commercial viability, say experts