camera-marketing

Camera Marketing: The elephant in the room waiting to be seen?

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Despite the wide possibilities it offers, camera marketing is just 5-7% of digital spends in India yet. However, it is poised for a spectacular growth in the meta world, the industry opines

Mansi Sharma Dec 2, 2021 8:59 AM

Interacting with products that have AR leads to 94% higher conversion rate: Dante DiCicco

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At the Pitch CMO 2021 Summit, DiCicco, the Sr. Manager, International Expansion at Snap Inc., made a strong case for brands to have a 'camera strategy'

exchange4media Staff May 31, 2021 9:01 AM

e4m & Snapchat webinar: Experts lay focus on the future of cameras in marketing

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Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building

exchange4media Staff Jun 26, 2020 9:03 AM