At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
The campaign displays a mix of introductory videos and content featuring real people with their Fluid Art paintings
On the virtual roundtable, industry leaders shared insights on the consumer sentiment shifting towards video content, integration of AI and Video marketing; and the next-gen marketing strategies
The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself