'The moment you drop optimism, it is a dead game'
At the e4m D2C Summit, a panel of industry heads deliberated on the various facets of building a Rs 100-crore brand
chaayos
Chaayos looks to expand marketing team
The brand has opened job opportunities for copywriters, art & design experts and trade marketing experts
Chaayos takes down 'chai' stereotypes in new campaign for frappe offering
The #AisaBhiHoSaktaHai campaign is focused on promoting its new fusion offering Chai Frappe
Sreejit Nair joins Chaayos as AVP - Business Development
Prior to this, Nair was with Burger King
Chaayos names Avinash Choudhary as Head of Marketing
Prior to this, Choudhary was with PepsiCo for over seven years
Wondrlab wins creative mandate for Chaayos and Ghee & Turmeric
The mandate covers integrated solutions for both brands
Chumbak and Chaayos collaborate with ODN Digital Services
ODN Digital Services will provide effective content designing and bespoke communication strategy