Anurag Thakur, I&B Minister, said that the primary objective of government advertising is to create awareness about its policies and schemes among the intended beneficiaries
I&B Minister Anurag Thakur said the TRAI Act and IP laws define provisions & powers of the respective competent authorities in relevant statutes prescribed for the purpose specified to them
The campaigns and launches involved both national & international entities with an intent to reach out to all of India through myriad languages across cultures
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’