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Alia Bhatt’s global domination continues as endorsement fee skyrockets

Alia Bhatt?blur=25

Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador

Sohini Ganguly Sep 4, 2024 8:42 AM

Why brands are betting big time on cricket's old-timers

rahul dravid?blur=25

Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts

Tanzila Shaikh Nov 8, 2023 9:17 AM