Godrej Appliances gets Ayushmann Khurrana to give a personal touch to festive greetings
The campaign uses Augmented Reality
Date-wise News
Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh
The new AV released under the brand thought of #ZindagiHit
Zee Learn Limited announces brand transformation
The brand transformation is aimed at nurturing the next generation and making them future-ready, the company said
Aditi Rao Hydari celebrates her roots in new Jaypore film
Other celebs like Nandita Das, Amaan & Ayaan Ali, and Priya Malik are also part of the campaign
PNB Housing Finance lights up home ownership dreams in Diwali campaign
#DiwaliApneGharShiftingWali campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn
Dentsu combines spirit of Diwali muhurat trading with AR for SAMCO Securities
The integrated campaign features AR filters and social media amplification
Boman Irani and Neena Gupta face off in P Mark Mustard Oil campaign
The two characters bond over fond memories of their favourite dishes prepared using a mustard oil brand that has been around for generations
Parachute Advansed Gold’s TVC talks about the vitality of hair
#InnBaalonMeinJaanHain campaign has been created by WPP
HT Media reports revenue of Rs 427 crore in Q2FY24
The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3
Amaze shines light on mending ties with loved ones this Diwali
#Amazewalidiwali campaign that celebrates the importance of relationships is conceptualised by Bodh Entertainment Private Limited
This Diwali, ICICI Prudential MF promotes the benefits of investing
The campaign will be out on the company’s digital channels
Samantha Prabhu and Shahid Kapoor to headline Tommy Hilfiger's Fall/Winter watches
The actors have been roped in as brand ambassadors for the collection
Humanising MarTech: Balancing Automation with Authentic Customer Connections
Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
Reliance Fashion Factory rolls out ‘Almost Everything’ for the festive season
The campaign has been created by IdeateLabs
The Free Press Journal launches new brand campaign
'Free Press For A Better Mumbai' is a campaign that covers various issues that matters to the readers of Mumbai
Govt asks social media intermediaries to identify misinformation & deepfakes
As per the advisory, any such content is to be removed within 36 hours of being reported
BW Marketing Whitebook’s 18th Edition Focuses On Everything From Gen AI To Gen Z
The CEOs of Dabur and Amul will be keynote speakers at the event
80dB Communications to be communications partner for buzzworks
The collaboration is focused on enhancing buzzworks' brand recognition, engagement, and market footprint in India
Expect India to be in our top five markets in the next three years: Eileen Kiernan
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Samsung Ads’ best-in-class strategy to drive awareness & purchase consideration with CTV
Kohler’s ‘Bold Look’ campaign has delivered more than 15 million impressions to known Kohler website visitors on Samsung TV Plus
Why brands are betting big time on cricket's old-timers
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Festive Marketing: CMOs use AI tools to optimize spends
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Awareness on clean labels still lacks in Indian market: Bharat Bhalla, Yu Foodlabs
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
Strategic use of OOH this festive season is a game-changer: Ankur Garg, Rapport India
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more