In their new roles, they will further innovate and scale-up Chtrbox’s creator-powered marketing solutions across India
Chtrbox CEO Pranay Swarup and COO Julie Kriegshaber talk about gearing up for the company's next phase of spontaneous growth in association with QYOU
Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media’s complementary businesses including The Q
The new division will power content creators to fulfill their potential across digital mediums, while providing integrated support and advisory
The other members announced as part of the alliance are Buzzoole and FLUVIP
Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging