Authors
Principal Correspondent
As digital agencies go back to business, they share their working world tools & tips
Shikha Paliwal Apr 2, 2020 9:06 AM
Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand
Shikha Paliwal Mar 27, 2020 8:41 AM
Lionsgate Play, the video streaming service, will cater to the Indian consumer in six vernacular languages and dubbed content, shares Rohit Jain, MD, Lionsgate South Asia
Shikha Paliwal Mar 25, 2020 9:14 AM
As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out
Shikha Paliwal Mar 25, 2020 8:34 AM
Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging
Shikha Paliwal Mar 19, 2020 8:36 AM
ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”
Shikha Paliwal Mar 19, 2020 7:38 AM
Megha Tata, Managing Director – South Asia, and Issac John, Business Head – Digital (South Asia) at Discovery share an in-depth understanding of the latest offering, Discovery Plus
Shikha Paliwal Mar 17, 2020 8:51 AM
Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers
Shikha Paliwal Mar 11, 2020 8:36 AM
As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them
Shikha Paliwal Mar 5, 2020 8:13 AM
From enviable growth numbers to global recognition, Resulticks has tasted success in just six years of its launch; CEO and Co-founder Redickaa Subrammanian shares the journey
Shikha Paliwal Feb 27, 2020 8:35 AM
The streaming giant’s Rs 5 promotional offer is for new users but not for all of them
Shikha Paliwal Feb 24, 2020 7:14 AM
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
Shikha Paliwal Feb 20, 2020 8:32 AM
Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool
Shikha Paliwal Feb 19, 2020 8:15 AM
Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands
Shikha Paliwal Feb 17, 2020 8:39 AM
We asked experts on the likely implications of the recent moves by tech and social media companies towards providing users control of their digital footprint
Shikha Paliwal Feb 12, 2020 8:10 AM
The Times Internet-owned MX Player already has over 175 mn MAUs and is looking to launch 20 originals in various languages by March 2020
Shikha Paliwal Feb 10, 2020 8:27 AM
Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts
Shikha Paliwal Feb 7, 2020 8:28 AM
For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign
Shikha Paliwal Feb 5, 2020 8:33 AM
With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium
Shikha Paliwal Feb 4, 2020 8:09 AM
Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space
Shikha Paliwal Feb 3, 2020 8:37 AM
In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best
Shikha Paliwal Jan 31, 2020 1:15 PM
With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones
Shikha Paliwal Jan 27, 2020 8:34 AM
Nair shares his vision for the platform and how it aims to hit 100 million Monthly Active Viewers by mid-2020
Shikha Paliwal Jan 23, 2020 1:25 PM
In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report
Shikha Paliwal Jan 22, 2020 9:20 AM
Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people
Shikha Paliwal Jan 22, 2020 9:08 AM
Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it
Shikha Paliwal Jan 20, 2020 8:21 AM
Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns
Shikha Paliwal Jan 16, 2020 9:17 AM
If 2019 was about setting targets, this year for VOOT will be about achieving them. Akash Banerji, Business Head- AVoD shares what has helped VOOT bag 100 MAUs and also his vision for the platform
Shikha Paliwal Jan 15, 2020 9:27 AM
As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it
Shikha Paliwal Jan 14, 2020 9:35 AM
After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators
Shikha Paliwal Jan 10, 2020 9:12 AM
Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion
Shikha Paliwal Jan 8, 2020 8:49 AM
In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run
Shikha Paliwal Jan 6, 2020 8:36 AM
Aparna Acharekar, Programming Head, ZEE5 India, says while digital films are a part of the platform's content strategy, their focus this year will also remain on their original web series space
Shikha Paliwal Jan 3, 2020 8:37 AM
As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts
Shikha Paliwal Dec 30, 2019 9:22 AM
Yogesh Manwani, Head AVOD, SEO News and Stories, ZEE5, shares why 2019 has been a special year for them and how 2020 too holds a promise of being bigger and better
Shikha Paliwal Dec 27, 2019 8:48 AM
Diamond Producers Association has released its latest ad film for their ‘Real is Rare, Real is a Diamond’ campaign, which ticks all the right boxes
Shikha Paliwal Dec 26, 2019 9:23 AM
Almost every month of 2019 saw some high profile people movements; exchange4media takes a stock at some of those that created quite a stir
Shikha Paliwal Dec 24, 2019 9:37 AM
MX Player's Content Head, Gautam Talwar says that the success of their Tamil web series 'Queen' proves that language is not a barrier for a good story
Shikha Paliwal Dec 24, 2019 9:05 AM
From focus on data interpretation to brands taking a regional approach & hyper-personalization, industry experts share their predictions for 2020
Shikha Paliwal Dec 24, 2019 8:50 AM
52 Red Pills, a book by Siddharth Banerjee, Director, Global Sales Organisation, Facebook India and wife Eika Banerjee, CEO, Future Learning is on shelves now
Shikha Paliwal Dec 20, 2019 8:45 AM
With #MyFevicolAd contest, the brand has invited the common man to come up with their own creatives and upload them on the official Fevicol pages on social media
Shikha Paliwal Dec 18, 2019 8:29 AM
We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year
Shikha Paliwal Dec 17, 2019 8:38 AM
Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by
Shikha Paliwal Dec 16, 2019 9:01 AM
Former HUL Chairman, Padma Vibhushan Ashok Ganguly, and HUL Chairman Sanjiv Mehta attend the launch of the book in which Sitapati has captured his experiences as the inside man of HUL
Shikha Paliwal Dec 16, 2019 8:51 AM
Instagram as a marketing platform is a big draw for brands to expand their businesses
Shikha Paliwal Dec 13, 2019 8:48 AM
At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019
Shikha Paliwal Dec 11, 2019 8:29 AM
Recognising the need to boost their presence in the digital space, jewellery brands are increasing their ad spends on the medium to target the digitally-savvy customer
Shikha Paliwal Dec 10, 2019 9:05 AM
Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands for connecting with rural India
Shikha Paliwal Dec 9, 2019 9:21 AM
While some industry heads say the removal of likes will bring the focus back on content, others believe influencers will now need to look for other ways to showcase their scale & impact
Shikha Paliwal Dec 5, 2019 8:55 AM
While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger
Shikha Paliwal Dec 4, 2019 8:59 AM
With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business
Shikha Paliwal Dec 2, 2019 8:22 AM
Findings by Comscore reiterate India’s love for news even in the online world, Aaj Tak tops Hindi news consumption and DailyHunt is the leading news aggregator, Network18 tops video news category
Shikha Paliwal Nov 29, 2019 3:55 PM
ShareChat Chief Business Officer, Sunil Kamath, talks about how brands can benefit from the platform’s regional reach and scale, as it opens its doors to advertisers
Shikha Paliwal Nov 25, 2019 9:16 AM
TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?
Shikha Paliwal Nov 22, 2019 8:26 AM
Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more
Shikha Paliwal Nov 20, 2019 8:49 AM
Stephen Dolan, MD-APAC, IAS, talks about the importance of ad verification in an increasingly complex digital world and the impact of a brand's ad environment on consumer perceptions
Shikha Paliwal Nov 19, 2019 8:56 AM
Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020
Shikha Paliwal Nov 19, 2019 8:39 AM
According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year
Shikha Paliwal Nov 13, 2019 8:16 AM
Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space
Shikha Paliwal Nov 12, 2019 8:48 AM
We take a look at the tasks and challenges awaiting Gupta as Google’s new Country Manager and Vice President of Sales & Operations
Shikha Paliwal Nov 11, 2019 9:40 AM
We take a look at campaigns that have had a successful run on ZEE5
Shikha Paliwal Nov 7, 2019 8:22 AM
The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only
Shikha Paliwal Nov 6, 2019 8:43 AM
Matthew Gyves, Director, Creative Cloud Video, Adobe Systems shares how India has always been strong towards their products, but they are not resting on their laurels just yet
Shikha Paliwal Nov 4, 2019 7:31 AM
With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands
Shikha Paliwal Oct 31, 2019 8:21 AM
Niraj Ruparel, National Head – Mobile, Mindshare India, delves into the nuances of voice tech, the future of voice and how brands can ensure voice interaction for users is a seamless experience
Shikha Paliwal Oct 29, 2019 8:37 AM
What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them
Shikha Paliwal Oct 25, 2019 9:14 AM
Srivastava, COO, Rainshine Entertainment, delves into the restructuring of Culture Machine and the strategy ahead for the newly formed entities
Shikha Paliwal Oct 24, 2019 8:48 AM
We speak to industry experts to find out if the players in the space are ready for content regulation
Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM
Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it
Shikha Paliwal Oct 23, 2019 8:55 AM
In conversation with exchange4media, Gunjan Arya, Managing Partner, OML, talks about the company’s journey as creators of content for OTT platforms, success of their Global Creator Network and more
Shikha Paliwal Oct 22, 2019 8:40 AM
Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative
Shikha Paliwal Oct 21, 2019 9:03 AM
Singh, CEO, iProspect, talks about the launch of 'iProspect Voice Assist' for clients under its Solutions Lab and plans to help brands prepare for Voice technology
Shikha Paliwal Oct 18, 2019 8:55 AM
Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content
Shikha Paliwal Oct 17, 2019 8:57 AM
As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers
Shikha Paliwal Oct 17, 2019 8:21 AM
Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow
Shikha Paliwal Oct 15, 2019 8:39 AM
After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends
Shikha Paliwal Oct 14, 2019 8:38 AM
‘Mobilizing the consumer ecosystem’ was the topic of choice for Apte, VP Marketing-India, Castrol
Shikha Paliwal Oct 12, 2019 8:21 AM
We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform
Shikha Paliwal Oct 11, 2019 7:49 AM
Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai
Shikha Paliwal Oct 7, 2019 7:45 AM
Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium
Shikha Paliwal Oct 3, 2019 8:47 AM
Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers
Shikha Paliwal Oct 1, 2019 8:15 AM
Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends
Shikha Paliwal Sep 24, 2019 8:44 AM
Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India
Shikha Paliwal Sep 24, 2019 8:40 AM
Experts say any promise of value-added services on apps is a good marketing strategy
Shikha Paliwal Sep 20, 2019 8:26 AM
The COO of Viacom18 Digital Ventures talks about the launch of Colors Telugu on Voot in a digital-first approach
Shikha Paliwal Sep 19, 2019 9:01 AM
Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI
Shikha Paliwal Sep 17, 2019 8:19 AM
Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more
Shikha Paliwal Sep 13, 2019 8:10 AM
Apple is set to launch its OTT service in November at a mere Rs 99 a month. We ask experts what it means for the OTT players in India
Shikha Paliwal Sep 12, 2019 8:53 AM
As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers
Shikha Paliwal Sep 10, 2019 8:27 AM
Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts
Shikha Paliwal Sep 9, 2019 8:20 AM
MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for their campaigns
Shikha Paliwal Sep 3, 2019 9:08 AM
In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for businesses in their preparation to be future ready
Shikha Paliwal Aug 30, 2019 8:40 AM
Until now, there was no policy on FDI-related matters in the sector
Shikha Paliwal Aug 29, 2019 8:39 AM
Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come
Shikha Paliwal Aug 28, 2019 8:44 AM
As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation
Shikha Paliwal Aug 27, 2019 8:39 AM
The Marketing Director at IBM India -South Asia explains how brands need to innovate if they want to stay relevant in a digital age
Shikha Paliwal Aug 22, 2019 8:06 AM
The food delivery app has once again pushed its creative boundaries, placing an ad in the matrimonial section and cheekily positioning itself as a prospective brand looking for customers
Shikha Paliwal Aug 20, 2019 8:47 AM
On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for
Shikha Paliwal Aug 19, 2019 8:37 AM
Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base
Shikha Paliwal Aug 16, 2019 8:12 AM
Abhishek Joshi, Head, Marketing & Business Partnerships at MX Player, on the platform’s journey so far and what is driving the growth in the OTT industry
Shikha Paliwal Aug 14, 2019 7:56 AM
Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly
Shikha Paliwal Aug 8, 2019 8:16 AM
A panel consisting of Divya Karani, Amin Lakhani, and Shamsuddin Jasani, held a riveting discussion with moderator Roshni Das
Shikha Paliwal Aug 7, 2019 8:40 AM
Palia, Head – Youth, Music and English Entertainment, Viacom18, speaks to exchange4media about how MTV has held its own in the new tariff regime and the channel's latest content line up
Shikha Paliwal Aug 6, 2019 8:03 AM
Vanapala, Founder, Way2News, on the hyper local news ecosystem in India and how digital technology is reaching even the remotest corners of the country
Shikha Paliwal Aug 2, 2019 7:23 AM
Despite acquiring exclusive media rights for World Cup Kabaddi 2019, Sony Pictures Networks India said they could not televise the tournament due to events beyond their control
Shikha Paliwal Aug 1, 2019 7:43 AM
Industry experts talk about Netflix tapping on to the appetite for video in India, it's need for local content and why home-grown OTT players have little to worry
Shikha Paliwal Jul 30, 2019 9:13 AM
A grand jury of 16 marketers led by Marzin R Shroff, MD & CEO, Eureka Forbes, meets to decide the most deserving agencies and agency heads
Shikha Paliwal Jul 26, 2019 8:18 AM
As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association
Shikha Paliwal Jul 25, 2019 7:38 AM
The association will see Optimove, the science-first relationship marketing hub, sift through data collected by ZEE5 and analyse it with its advanced marketing tech solutions
Shikha Paliwal Jul 23, 2019 7:44 AM
As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts
Shikha Paliwal Jul 18, 2019 8:13 AM
The Saregama MD on the new podcast feature in Carvaan 2.0 and how the company intends to partner with brands for curated content
Shikha Paliwal Jul 16, 2019 8:44 AM
If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts
Shikha Paliwal Jul 15, 2019 8:26 AM
Gianchandani speaks on the need to go local, their continuing focus on independent foreign language films and how they don’t see OTT as a threat to their business
Shikha Paliwal Jul 15, 2019 8:20 AM
Sony SAB’s Business Head on the channel's ‘Khushiyon Wali Feeling’ philosophy, life after TRAI’s New Tariff Order and why SAB is the right choice for brands
Shikha Paliwal Jul 10, 2019 8:49 AM
As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways
Shikha Paliwal Jul 9, 2019 8:10 AM
The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice
Shikha Paliwal Jul 9, 2019 8:06 AM
Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene
Shikha Paliwal Jul 8, 2019 8:46 AM
