The survey sought to understand the perception of brands and retailers and approaches to retail media better
Odd was most recently associated with the WPP network
The alliance aims to deliver best-in-class retail media performance, measurement and reporting to the brands on Shipt's marketplace
CitrusAd is a SaaS platform optimizing brands marketing performance directly within retailer websites
Sanghvi will be responsible for sharing and expanding the fast-growing footprint of the company's platform into new retail and e-commerce partnerships