India’s first historic vehicle magazine deRivaz & Ives launched
The magazine went live at the Inaugural FIVA Hall of Fame Event at Turin, Italy.
Date-wise News
Viacom18 appoints Rajaraman Sundaram as Business Head - Colors Tamil
Sundaram will be responsible for scaling up the overall business strategy and invigorating the operations of the channel
ITC has undertaken an extensive strategy reset: Sanjiv Puri
The company is pursuing an accelerated journey to build a dynamic ‘FutureTech’ enterprise by investing in cutting-edge digital technologies, said Chairman Puri at the recently held AGM
Qoruz appoints Vishnu Kanth Gokul as President of Sales
Prior to joining Qoruz, Vishnu worked as Regional Sales Head west at Cricbuzz
Essco by Jaquar Group unveils digital campaign #EsscoNaBhoolPaoge
The campaign has been conceptualized by Crescent Group, Gurugram
As Invesco stands firm on EGM, ball in shareholders court
Apart from seeking Punit Goenka's ouster, the largest shareholder in ZEEL has also proposed the names of six independent directors
Ericsson launches its new purpose & vision to capture the emerging opportunities
As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity
Coming back home is always special, says Piramal Realty in new campaign with Rahul Dravid
#AtHomeWithDravid campaign is inspired by a simple insight – no matter who you are or wherever you reach, coming back home is always the most reassuring feeling
Rajat Sharma elected NBDA President
The Board also elected Avinash Pandey, CEO - ABP Network Pvt. Ltd. as VP and M K Anand, MD & CEO – Times Network - Bennett, Coleman & Co. Ltd, as Honorary Treasurer for the year 2021-2022
Globoil Convention and Awards concludes 24th edition in Goa
The guest of honour for the event was Kailash Choudhary, Union Minister of State for Agriculture and Farmers Welfare, and other international and Indian dignitaries
Mullen Lintas wins creative mandate for Dr. Vaidya’s
The account will be handled from the agency's Mumbai office
Planecast to host Amrita Live on its platform
The platform will host the most popular content from Amrita's library
Rishabh Pant roped in as brand athlete for Optimum Nutrition
Bringing him on board would further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products
Max Cement's new TVC is an ode to 'home'
The campaign will cover a 360 route of communication
Crosshairs Communications wins social media mandate of Priyagold
The agency will now be responsible for crafting and managing Priyagold’s key messaging across the Indian market and manage end-to-end via the social media
Burda Media names Rahul Gangwani as Editor-in-Chief for Lifestyle Asia India
Gangwani will be developing the brand’s editorial strategy and spearheading the rollout of new brand campaigns and events
ZEE5 to launch knowledge series ‘ZEE5 Intelligence Monitor’
The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more
WATConsult bags expanded mandate for India Circus
As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing D2C (Direct-to-Consumer) performance marketing duties
Honda slashed FY21 advertising budget by 49% due to drop in sales
The company's net profit nosedived by 88% to Rs 152 crore from Rs 1252 crore
BYJU'S ropes in Puneet Bhirani as Senior Vice President-Operations
Bhirani was the Chief Executive officer of Ola Fleet and Group Chief Operating Officer at Ola across mobility, foods, and Ola electric
Sandeep Dahiya moves on from Times of India Group
Dahiya, CEO - Times Lifestyle Enterprise, and Director - Brand Extension, BCCL, will continue to be with the group till mid-November
Shipt announces partnership with CitrusAd
The alliance aims to deliver best-in-class retail media performance, measurement and reporting to the brands on Shipt's marketplace
Megha Tata elected as IAA President for the second term
Eros International Media's group CEO and executive director Pradeep Dwivedi has been appointed as VP
ASCI dismisses Amul Macho's allegations against Lux Cozi over 'copied ad'
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
Anup Chandrasekharan quits Colors Tamil as business head
Chandrasekharan has previously served stints at Star Suvarna, Zee Kanada, Derana TV and CNBC
IAA inducts Raj Nayak into Hall of Fame
Amul's RS Sodhi was named the "Business Leader of the Year" and Sony Picture's NP Singh the "Media Person of the Year" at the eighth edition of the Leadership Awards on September 25, 2021
Noorbanu Qureshi is VP, L&K Saatchi & Saatchi
Prior to this, Qureshi was with Publicis India as AVP
For our campaigns, we speak to customers and listen to them: Arjun Mohan, upGrad
Pitch CMO Summit: Mohan, CEO- India, upGrad, shares insights that go into creating awareness about the brand through campaigns
CRED's Neeraj Chopra surprise to Disney+ Hotstar's SRK magic: Best ads of the fortnight
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
21N78E Creative Labs retains Motorola's creative account
The Delhi branch of the agency will handle the account
'Make sure your brand is relevant today before you look at future-proofing strategy'
In his special address, Vishak Kumar, CEO - Madura Fashion & Lifestyle, Aditya Birla Fashion & Retail Ltd., spoke about 'Is your brand future proof,' at the Pitch CMO Summit 3.0
It is important for CMOs to be in touch with their consumers: Harish Bhat
Pitch CMO Summit: Bhat, Brand Custodian, Tata Sons, shared the story of Tata Group and how it has stayed relevant across generations