RAM returns in new avatar
Reduction of data lag, web-based dashboard and cross screen access are some of the features of the new system
Date-wise News
Banijay to acquire majority stake in Balich Wonder Studio
The acquisition is expected to close in the coming months
Sourav Chatterjee named head of branding & marketing at ABP Digital
Chatterjee was earlier with Emami Agrotech
News Nation Network announces new show, Khabar Pakki Hai
Each episode of Khabar Pakki Hai features 10 meticulously researched news stories, ensuring authenticity and reliability, the channel said
Xiaomi collaborates with Media.Monks for campaigns
The agency has come on a project basis and will be working with Xiaomi
'History has shown data-led decisions have the highest probability of success'
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes to foster innovative thinking
Spyk Hard Seltzer partners with Fruitbowl Digital
Fruitbowl Digital will be the brand’s marketing and content creation partner
ASCI releases guidelines to combat deceptive advertising
Forms multi-stakeholder task force along with DoCA to examine these issues
Subhash Chandra and Punit Goenka’s appeal against Sebi order admitted by SAT
The next hearing is slated for June 19, say news reports
1702 Digital bags AOR duties of SBI Securities
The digital marketing agency will provide App Store Optimization (ASO) and Search Engine Optimization (SEO) services
‘Almost 95% of next 200-250 mn shoppers will come from value segment’
At the Pitch CMO Summit Delhi 2023, Snapdeal CEO Himanshu Chakrawarti shared insights on creating a value-driven marketplace for Bharat
Livon celebrates self-expression this Pride Month
With #AllHairIsNotStraight campaign, the brand aims to encourage conversations and celebrate the importance of hair in self-expression
Anshul Khanna elevated as VP & Foods Category Head- India and SA at PepsiCo
Prior to this, he held the position of Sr. Director and Category Head - India Foods
GroupM launches hyperlocal audience targeting solution for addressable TV
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
Condé Nast India ropes in Ashish Sethi as Head-Marketing
Sethi joins after a 10-year stint with Viacom18
BCCI invites tender for Team India lead sponsor rights
The cricket body has prohibited certain brand categories from bidding
White Rivers Media launches service lab Capital Z
WRM’s 'Capital Z' is a research-based service lab to help build brand intelligence
ideacafe.agency joins hands with ethinos to offer phygital solutions
The collaboration will provide data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain
Quality of advertiser experience most important aspect of retail media: CitrusAd report
The survey sought to understand the perception of brands and retailers and approaches to retail media better
Nimish Agrawal promoted as Niva Bupa’s EVP & CMO
He was earlier SVP and Head of Marketing & Digital Sales
CCI moves SC to challenge parts of NCLAT judgment in Google case
Meanwhile, the European Union has recommended Google divest its lucrative digital ad business to address competition concerns
Purpose-driven cos tend to overperform on financial outcome metrics: Soumya Mohanty
At the Pitch CMO Summit, Delhi, Mohanty, MD & Chief Client Officer - Insights Division, Kantar, spoke about brand purpose and what it means in a world that has been amplified by technology
EORS-18 Marketing: How roping in celebrities helped Myntra
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
The key here is continuing to have that human touch: Anand Bala, Zoom
At the Pitch CMO Summit in Delhi, Anand Bala, Head of Commercials & SMB - India & SAARC, Zoom, spoke about how the platform’s products and integration helps brands get a better reach
Leading From The Front: Aveek Sarkar
In this edition, we shine the spotlight on Aveek Sarkar, the Vice Chairman and Editor Emeritus of ABP Group