At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals
The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping
Rajan Anandan, MD, Surge and Sequoia Capital India LLP shared his thoughts on the evolution of commerce advertising at Flipkart Connect 2020