Harsha Bhogle joins Fantasy Akhada as investor, will also be brand ambassador
Bhogle will be the face of the brand for the next 2 years
Date-wise News
e4m PR and Corp Comm 40 under 40: Recognising next generation leaders
The deadline for nominations is October 30, 2020
Former bureaucrat Anil Swaroop expresses concern over country’s education system
Swaroop, former Secretary, School Education & Coal, was speaking to Kailashnath Adhikari, MD, Governance Now, in a webinar organized by the public policy and governance analysis platform
Zee Cinemalu celebrates fourth anniversary
Zee Cinemalu was the first movie channel to introduce the concept of World Television Premieres in Telugu market
Digi Osmosis executes influencer-led campaigns during lockdown
Digi Osmosis has worked with over 2500 influencers on 200+ campaigns in the last 3 years
Dainik Bhaskar Group's retail market advertising revenue back to 90%
Retail market advertising contributes 70% of its advertising revenue
boAt ropes in Diljit Dosanjh as their brand ambassador
With Diljit Dosanjh coming on board, boAt aims to touch a ‘desi tune’ with enthusiasts, the company said
Asianet to telecast new serial ‘Padatha Paingili’ from Monday
The show will be aired from Monday to Friday at 8.30pm
Flipkart Connect 2020: 'Commerce advertising growing 3X the rate of digital advertising'
Rajan Anandan, MD, Surge and Sequoia Capital India LLP shared his thoughts on the evolution of commerce advertising at Flipkart Connect 2020
Rajesh Kalra joins Asianet News Media & Entertainment as Executive Chairman
Prior to this, Kalra was the Chief Editor at Times Internet
ITC Ltd posts Gross Revenue of Rs 46,300 crore for FY20
As part of the 109th AGM, Sanjiv Puri, Chairman, ITC Limited, said accelerated digital transformation has been integral to ITC’s future-ready strategy
Celeb endorsers, advertisers to be liable for misleading ads under new guidelines: Report
Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes
Dating apps saw a 398% jump in Daily Active Users in India in Q2: Report
As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads
Usha International continues association with Mumbai Indians for 7th consecutive year
The brand will also launch a unique digital campaign, featuring select players from the team
MullenLowe Lintas launches 'Restart and Restrat' to help marketers with recovery
Through this framework, the group aims to provide a strategic reference for brands in a dynamic business environment
Rajesh Kalra steps down as Times Internet Chief Editor
Kalra took over the role in 2006
Hero Indian Super League Team invites bids for participation
The winning bid and the team will be enrolled for the seventh edition of the tournament and onwards
Republic Bharat dominates Hindi news genre with 19.53% market share in Week 34
The channel has also announced a 50% hike in the existing rates, beginning this season
Rucha Bhalekar appointed as Marketing Manager at Httpool
Before joining Httpool, Bhalekar led marketing, public relations, and corporate communications for the Isobar India Group from the Dentsu Aegis Network
‘Hamdard’s focus is to reignite communication around holistic wellness’
Suman Varma, CMO, Hamdard Laboratories, tells us that with consumer’s priority now being health, the brand is looking at launching new products along with bringing Safi & Joshina back to the forefront
When Tanishq weaved 'Vighnaharta' into the Covid-19 narrative
Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic
BARC new algorithm: Reason to cheer or cause for worry?
According to industry experts, this move will primarily impact news channels or whoever invests in landing pages
Over 450 new advertisers, 650 brands advertised in Aug vs Jan'19-Jul'20: TAM AdEx
With COVID giving a push to businesses like online education and healthcare, Whitehat Education Technology and Moov Advance Diclofenac Spray were among the top new advertisers and brands
Limelight-e4m webinar: 'E-learning market will exponentially grow post-Covid'
Panellists presented their views on 'Enhancing the user experience in online education through quality digital content delivery 2.0'
The strength of any organisation lies in the diversity of its people: Neha Jain
Jain, Director & Head -Comms & Corporate Affairs, India, NatWest Group, advises women professionals to break away from functional silos, and start thinking about adding greater value to the table
Will fantasy sports get the much-needed boost through IPL?
Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry
‘The big change post COVID has been fragmentation of consumer attention’
As part of the e4m Conclave webinar series, media leaders shared insights on shifts in media consumption during the pandemic, what it means for brands, the position of Print and much more
OOH media owners must start experimenting to adhere to the new normal: Pramod Bhandula
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more