Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
Shriti Malhotra, CEO, The Body Shop India reflects on the brand’s 15 years in India, keeping up with the consumers and fostering sustainability
Intelliquo will be responsible for corporate reputation management and consumer engagement through an integrated communications approach for both the brands
The mandate involves building and implementing integrated communication strategies that include media and influence engagements to help the brand reach a larger consumer base
This association will help Timex enhance its brand’s image and will help introduce innovations in its communication strategies