In a letter to IAMAI, the I&B Ministry wrote that it cannot support the proposed model citing lack of independent third-party monitoring, conflict of interest and other issues
While most of the ads were evaluated for making misleading claims, the Consumer Complaints Council also upheld complaints against a couple of advertisements for encouraging disregard to safety
Online Curated Content Providers, comprising Hotstar, Voot, Jio and SonyLiv, have launched the redressal system to help consumers make informed choices on OTT platforms