VOOT begins the new decade with 100 Million Monthly Active Users
The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year
Date-wise News
Mother Sparsh's #UnscentedHappiness campaign reaches 2.5 million people on social media
The campaign ran across Facebook, Instagram and other social media platforms
The Zoom Studios launches original series ‘Happily Ever After’
The show marks the web debut of director Navjot Gulati and ropes in Naveen Kasturia and Harshita Gaur to play the lead roles
Recognition of this stature adds credibility to one’s profile: Geetika Bangia, Philips
Geetika Bangia, Lead, PR & Corporate Communications at Philips India, shares her thoughts on the 40 under 40 recognition and her future plans
Star Wars actor Mark Hamill quits Facebook over untruthful political ads
In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'
No plans to launch Lasso in India at this time: Facebook
It was earlier reported that Facebook planned to launch its short-video sharing app Lasso in India to compete with TikTok
Network18 consolidated operating revenue stands at Rs 1474 crore in Q3 FY20
While advertising recovered around the festive season, weakness in macro-environment and sluggish spending by advertisers continued to drag ad revenue down YoY for both News and Entertainment
NTO 2.0: Bombay High Court issues notice to TRAI, matter to be heard on Jan 22
IBF and major broadcasters had moved the court on January 13
Mars Wrigley appoints Kalpesh Parmar as General Manager for India
Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager
Shilpa Shetty Kundra is the face of now home decor brand Stellar Homes USA
The collections are available on Myntra, Flipkart, Home Center and on the Stellar Homes website
Sunrisers Hyderabad announces JK Lakshmi Cement as Title Sponsors of IPL Season 13
Dr Shailendra Chouksey Whole-Time Director of JK Lakshmi Cement says that Sunrisers’ consistent performance over the years strikes a common chord with the brand
Bajaj Allianz Life brings back #PlankForIndia with Anil Kapoor, Mary Kom, Dutee Chand
For every plank, the company will contribute monetarily towards the training and development of India’s emerging sports stars
ICBC kicks off Brand Canada to seek Indian partners and investment
The 10-city roadshow hosted by Indo-Canadian Business Chamber (ICBC) sets out to seek partnerships and investments in areas like clean tech and digital for mutual benefit
Future Generali India Insurance names Ruchika Varma as Chief Marketing Officer
Ruchika has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods
TVF partners with Livspace to launch Girliyapa's Mr & Mrs Season 2
The five-part series is a weekly digital series that is available on TVFPlay and Girliyapa’s YouTube
Firework partners with Lightstream to build branded content
This collaboration is in line with Firework’s overall strategy to create a profitable, high-quality, curated content platform
ASCI raps 344 ads for misleading consumers, 80 withdrawn by advertisers
In the Consumer Complaints Council deliberations, the most common complaint was that the ads misled and exploited consumers’ lack of knowledge
OOH players need to be ready for a digital & programmatic reality: Atin Gupta
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward
Will brands spend Rs 2 crore+ for a YouTube Masthead?
As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it
Nicki Sheard joins BBC as Chief Commercial Officer
In her new role, Sheard will be responsible for the commercialisation of brands such as Top Gear, Doctor Who and BBC Earth
Colors Tamil’s Kodeeswari: Giving wings to women’s ‘small dreams’
With the focus on empowering women, Kodeeswari has become a show that inspires women to chase their own ambitions
Our customers are our brand custodians: Manohar Bhat, Kia Motors India
Manohar Bhat, Vice President and Head – Sales and Marketing, Kia Motors India talks on the big highlights for 2020, marketing mix and others
The true future of brand placement lies beyond the film: Harikrishnan Pillai
Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020
Recreate: The building blocks of identity
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise