Online Curated Content Providers, comprising Hotstar, Voot, Jio and SonyLiv, have launched the redressal system to help consumers make informed choices on OTT platforms
The mandate includes investor relations and content marketing for inFeedo as they strengthen their global presence.
The cricketer will be JSW's brand ambassador for a three-year period
After 13 years with the network, Nayyar moves on to pursue other interests and will leave the group at the beginning of May 2020
From February, Edelman India will manage an integrated communications mandate comprising both brand and corporate communications for Airbnb
Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each
In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex
The DTH platform reported an operating profit of Rs 544.1 crore for the quarter ended 31st December
This includes the mainline media and digital duties of the smartphone e-brand
eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view
The new members will replace Nitin Desai, S. Y. Quraishi, Leela Ponappa and Vijayalakshmi Chhabra whose terms have ended
Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020
Shekhawat will report to Suraja Kishore, CEO - BBDO India
Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation
The brand has taken a contextual 360-degree campaign with Delhi metro to woo commuters on the move
For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign
Deputy Chairman of the Rajya Sabha Harivansh Narayan Singh will chair enba 2019, joined by 36 other jury members from diverse fields
While some industry players say broadcasters have started cutting budgets for content, others shared that the emphasis is still on producing good content but an impact in the future can’t be ruled out
With memes, snackable video content, hashtags and a video series, AAP is leveraging its social media presence like never before
The existing Hotstar VIP/Premium services will be rebranded as Disney+Hotstar
Jatin Aggarwal, Director- Public Affairs, Communication & CSR, Renault India Pvt Ltd, talks about how Renault has been employing innovative ways to market its new product TRIBER