consumer-experience

e4m Adobe-TCS roundtable on Hyper Personalization of Consumer Experiences

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A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement

exchange4media Staff Dec 4, 2021 2:29 PM

IMA Summit: 'In today's world, we must encourage idea meritocracy'

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Bharat Puri, MD, Pidilite Industries Ltd, hinted at the importance of agility as a key force in helping brands navigate through the most testing times

exchange4media Staff Feb 4, 2021 9:01 AM

e4m-infobip webinar: Digital quotient of consumers has increased by 400x

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In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world

exchange4media Staff Jan 29, 2021 8:38 AM

Brand Clovia is centred on the keyword 'joy': Neha Kant

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As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience

exchange4media Staff Jan 12, 2021 8:26 AM