consumer-journey

Brands build structured digital journeys - from discovery to purchase

Brands build structured digital journeys - from discovery to purchase?blur=25

Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase

Sunidhi Vijay Jun 15, 2026 5:44 PM

The minority of touch points actually deliver majority of impact: Soumya Mohanty, Kantar

Martech?blur=25

Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey

exchange4media Staff Oct 17, 2022 8:23 AM