Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising
The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall
Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more
iAvatarZ Digital will be Adzymic’s exclusive channel sales partners for India