contextual-marketing

‘Contextual marketing & gathering first-party data to be key in the cookieless world’

e4m Programmatic Summit?blur=25

At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times

e4m Staff Dec 6, 2023 11:18 AM

Will AI drive programmatic advertising in cookie-less world?

Programmatic?blur=25

Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive

Kanchan Srivastava Apr 1, 2022 8:31 AM