HUL takes home Brand of the Year title at ICMA 2023
The FMCG giant also won 1 gold, 6 silver and 1 bronze metals across categories
Date-wise News
Mindshare named Agency of the Year at ICMA 2023
The global media and marketing services agency also took home 9 gold, 7 silver and 2 bronze metals across categories
White Rivers Media named Independent Agency of the Year at ICMA 2023
The independent integrated digital marketing agency won 2 gold, 6 silver and 5 bronze metals
ICMA 2023: HUL is Brand of the Year, Mindshare bags Agency of the Year title
White Rivers Media walks away with Independent Agency of the Year honour
TV18 and E18 to merge with Network18
The merged entity will comprise the TV portfolio of TV18, Digital assets of Network18 as also moneycontrol website and app
Deepfake: Unveiling the PR Conundrum
Guest Column: Mrinall Kanti Dey, VP & Head – PR & Corporate Communications, MobiKwik, shares how PR practitioners can address crises stemming from AI-deepfake technology
'Social commerce is revolutionizing every consumer cohort and business'
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
Swiggy appoints Anand Kripalu as an Independent Director and Chairperson of board
Kripalu is a veteran in the consumer goods industry
VoiceClub secures $700K in seed funding
The round was led by Better Capital, with contributions from TDV Partners, Blume Founder’s Fund, Sunn91, Astir Ventures, and founders of Kutumb, Dhan, PagarBook, Flobiz, Khatabook, etc.
NDTV Profit to be relaunched on Dec 8
The channel will be launched by Finance Minister Nirmala Sitharaman
‘Brand building and performance marketing need to go together’
At e4m-GroupM Programmatic Summit 2023, experts talk about driving conversions, sales and leads of performance campaigns via programmatic advertising
'Content marketing has become the most important aspect for marketers'
Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
Nutella and Ranveer Singh come together to spread Christmas love
In the digital film, Ranveer is seen joyously decorating his Christmas tree
BQ Prime to be rebranded as NDTV Profit on Dec 8
According to sources, the channel will be launched by Union Home Minister Amit Shah and Union Finance Minister Nirmala Sitharaman
Archies x boAt: Orry, Uorfi and Aman Gupta in promo for ‘Riverdale Rocker’
Apart from the film, the brand also released a comic-book-style full-page advertisement on the front page of the Times of India on December 5
‘AI in marketing provides never-before-thought-of possibilities’
At the exchange4media Programmatic Summit, a panel of industry heads discussed the growing relationship between technology and marketing
Nikhil Arora appointed as CEO of Epignosis
Former CEO Thanos Papangelis will now be a board member and product & innovation advisor
Mindshare-e4m Content Marketing Trends report: Preview unveiled
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
I&B sector brought in Rs 6059 Cr FDI in H1 2023-24: DPIIT
The sector together contributed 3.6 percent in the overall FDI inflow of Rs 31,720 crore during the period
Asianet News Digital launches Marathi platform in Mumbai
The launch was graced by Dy. CM of Maharashtra Devendra Fadnavis
Banijay Asia & EndemolShine India’s Rishi Negi, Mrinalini Jain and Shyam Rathi elevated
As part of a team restructuring, five personnel from within the group have been moved to group leadership roles
‘Contextual marketing & gathering first-party data to be key in the cookieless world’
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
Ecommerce gives a brand a lot of scope for trial & error: Vikas D Nahar
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Why Telegram is proving promising for marketers
Growing user base, high community engagement, variety in content, bot-capability for automation, and community-centric approach make Telegram a great marketing channel, say experts
Moumita Pal joins Enormous as Head of Creative - Delhi
Pal was earlier Senior Creative Director at FCB India
e4m MarTech India Conference 2023 tomorrow: Fourth edition in Gurugram
The summit will be followed by the e4m MarTech India Awards 2023
‘Transparency & responsible data practices to be the pillars of programmatic advertising’
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and advertising