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Cookies stay on menu: What about investments on alternative adtech?

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Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH

Shantanu David Jul 29, 2024 9:19 AM

Cookie phase-out delay: Much-needed breather for publishers to get their houses in order?

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The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols

Shantanu David May 8, 2024 8:14 AM