NDTV revenue up 30% in Q1 FY25 buoyed by elections
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
Date-wise News
Paris Olympics 2024: Controversy unravels over Team India's outfits by Tasva
Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs
WebEngage & MICA launch course designed for data-driven marketing landscape
MICA Ahmedabad has introduced a course titled ‘Tech Tonic - Consumer Tech and Campaign Management’
Mother’s Recipe awards creative mandate to 82.5 Communications
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Thums Up's Olympics campaign demonstrates the power of a 'thumbs up' gesture
The brand has created a series of films that capture the story of the athletes and their historic journey to Paris
Anant and Radhika’s B(r)and, Baaja, Baaraat – an extravagant show of India’s soft power
Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally
Vidyuth Bhandary quits Pocket Aces as Head of Dice Media
Vidyuth Bhandary joined Pocket Aces in 2020 as Head of Content Production and Design. He was elevated in 2021
Baba Ramdev given 3 days to retract Patanjali Coronil's 'covid-cure' claims
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
Ex-Mindshare exec Sidharth Parashar launches Nestassured Realty
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
Netflix names Alain Tascan as President - Games
Alain Tascan was previously Executive Vice President - Epic Games
Sonam Bajwa tells women to step up their personal styles in Campus ad for sneaker line
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
Parle, Britannia, Amul among most chosen in-home brands in 2023: Kantar
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
Nykaa's Falguni Nayar ceases to be Dabur's non-exec independent director
Falguni Nayar completed her second term on July 27, 2024
Deepa Dey moves on from HUL after four years
Before HUL, Deepa Dey was with GSK Consumer Healthcare India
Zee TV launches 'Hamara Parivar' audience feedback campaign
As part of the campaign, unbranded billboards featuring Sakshi and her family appeared across India
Former CEO of Hero Realty, Dr. Dharmesh Shah, launch apparel brand FREYAA
FREYAA, an Indo-Western apparels brand, was launched on June 17
NeuralGarage and UFO Moviez announce partnership
The partnership will give UFO Moviez exclusive rights to bring VisualDub technology to film studios & film producers
S Balasubramanian re-elected President of Advertising Club Madras
Murugan K of Jaya TV has been elected Vice President
WhatsApp’s privacy campaign is an ode to the resilience of people living away from home
Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city
The House of McDowell’s Soda unveils friendship anthem
The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day
Programmatic Advertising: Shaping the new era of digital marketing
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Budget: Insufficient measures for agricultural growth & rural infrastructure, say experts
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
Why was indexation benefit removed for real estate? DEA secretary explains
At the India Today-Business Today Budget Round Table 2024, Ajay Seth, Secretary, DEA, was questioned about the rationale behind this move
Extra liquidity is available for taxpayers under the tax new regime
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
Budget 2024: New ELI scheme is focused on formalisation of labour, says Jayant Sinha
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
It will be a nudge, we won't be enforcing: FM on internship scheme at Top 500 companies
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
HP India launches ‘Be Unstoppable’ campaign to showcase the power of AI PCs
The campaign features Randeep Hooda
Juice spill on Sara Ali Khan was a campaign for Shopsy
The campaign challenges the perception that lower prices equate to lower quality
Havas Host appoints Sebastian Vizor Executive Creative Director
Sebastian Vizor joins from The Royals
Unilever’s Samir Singh moves on after 27-year journey
In a social media post, Samir Singh said he will be joining a new company at the end of the year
Cookies stay on menu: What about investments on alternative adtech?
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
HT Media total revenue for Q1 FY25 stands at Rs 427 cr
The publishing house has posted ad revenue of Rs 219 crore for the quarter, a 25% decline from Rs 293 crore in Q4 ’24
Advertising in full sprint as Olympics 2024 begins in Paris
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
OTT’s OOH spend is nearly 30% in a year. Why?
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Many of us looked upon Bobby Sista as an idol: Ashish Bhasin
Co-founder and Chairman of RD&X, Ashish Bhasin, speaks to e4m about the loss of veteran adman Bobby Sista
‘Bobby Sista always had a twinkle in his eye’
Paulomi Dhawan, Chairperson, Make-A-Wish India, spoke to e4m on her association with advertising veteran Bobby Sista's passing