Date-wise News
The innovative campaign bagged 6 golds and 1 silver metal across categories
The agency also won the ‘OOH Media Agency of the Year’ honour at the star-studded ceremony in Mumbai
Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award
At e4m OOH Conference, industry experts discuss how the field has evolved
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
In a regulatory filing, the Walt Disney Company shared that if the merger is not finalized by February 28, 2026, Star India or RIL may terminate the deal
The PIL highlights the lack of regulation of deepfake technology in the country and its potential threats to various aspects of society
Prime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year
Brandmovers India is the creative agency behind the #VOTINGISCOOL campaign
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
Anil Malhotra, ex-CEO of SITI Networks to take over from Das; Mangesh Kulkarni appointed business head
Media bodies like IBDF, NBDA and IAMAI reportedly raised several concerns about the National Broadcasting Policy consultation paper released in April
The account was previously handled jointly by Publicis, Alliance and Mudra
Ruhail Amin May 8, 2024 12:16 PM
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
e4m Staff May 8, 2024 12:15 PM
The quirky ad has been conceptualised by MANJA and produced by Nirvana with Prakash Varma as the director
e4m Staff May 8, 2024 11:52 AM
Rachna Oberoi was overseeing Special Projects and Brand Solutions at NDTV
Ruhail Amin May 8, 2024 11:31 AM
As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
e4m Staff May 8, 2024 11:22 AM
'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
e4m Staff May 8, 2024 11:13 AM
In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
e4m Staff May 8, 2024 10:50 AM
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian Magazine Congress
The conference will be followed by the e4m Play Streaming Media Awards 2024
The Delhi-based senior journalist Malhotra replaces Rajesh Ramachandran
Geet Nazir will be the MD of the agency and Prashant Tekwani the MD of both Havas CX India and Ekino
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Shantanu David May 8, 2024 8:14 AM
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
Kanchan Srivastava May 8, 2024 8:07 AM
