e4m NEONS OOH Awards 2024: Taj Mahal’s Megh Santoor campaign is OOH Campaign of the Year
The innovative campaign bagged 6 golds and 1 silver metal across categories
Date-wise News
e4m NEONS OOH Awards 2024: HUL named ‘OOH Advertiser of the Year’
The FMCG giant also won 6 golds and 2 silver metals across categories
GroupM OOH Solutions shines at e4m NEONS OOH Awards 2024 with 24 metals
The agency also bagged the ‘OOH Media Agency of the Year’ title
Madison OOH bags 20 metals at e4m NEONS OOH Awards 2024
The agency also won the ‘OOH Media Agency of the Year’ honour at the star-studded ceremony in Mumbai
e4m NEONS OOH Awards 2024: Madison OOH, GroupM OOH Solutions, HUL take home big honours
Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award
What makes an OOH campaign impactful?
At e4m OOH Conference, industry experts discuss how the field has evolved
65% of spends in OOH comes from top 5 categories: Jayesh Yagnik, MOMS Outdoor
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
Disney hopeful of completing Star India's merger with RIL by mid-2025
In a regulatory filing, the Walt Disney Company shared that if the merger is not finalized by February 28, 2026, Star India or RIL may terminate the deal
Deepfake Concerns: Delhi High Court issues notice on Rajat Sharma's PIL
The PIL highlights the lack of regulation of deepfake technology in the country and its potential threats to various aspects of society
Prime Video and MGM International Launch MGM+ on Prime Video Channels
Prime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year
Spykar launches campaign asking youngsters to participate in elections
Brandmovers India is the creative agency behind the #VOTINGISCOOL campaign
Ogilvy Mumbai on list of Contagious Pioneers 2024
The list has the ‘best and bravest agencies on the planet’
CNN International Commercial adds senior appointments in Asia Pacific
Karen Lay and Sally Young join company. Kimmy Ho elevated
Amazon confirms Aparna Purohit's departure
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
ZEEL CRO Atul Das moves on
Anil Malhotra, ex-CEO of SITI Networks to take over from Das; Mangesh Kulkarni appointed business head
Industry bodies offer feedback on 'restrictive' National Broadcasting Policy to TRAI
Media bodies like IBDF, NBDA and IAMAI reportedly raised several concerns about the National Broadcasting Policy consultation paper released in April
Relaxo's Marketing Makeover: Rs 100 cr account consolidated with Publicis Media
The account was previously handled jointly by Publicis, Alliance and Mudra
Disney+ Hotstar offers 'Free on Mobile' streaming for T20 World Cup 2024
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
Wrestling match turns into a recommendation showdown in Amazon Prime's new ad
The quirky ad has been conceptualised by MANJA and produced by Nirvana with Prakash Varma as the director
Rachna Oberoi bids farewell to NDTV after 16 years
Rachna Oberoi was overseeing Special Projects and Brand Solutions at NDTV
Chimp&z Inc acquires Yellophant Digital
As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
Shruti Haasan is brand ambassador of Kalamandir Jewellers
'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
Gupshup appoints Salim Ali as CMO
In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
Celebs, influencers will be liable for misleading ads: SC
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
e4m OOH Conference 2024 to be held today in Mumbai
The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising
Success revolves around 3 elements: content, access & reach: Pradeep Gairola
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian Magazine Congress
e4m Connected TV Conference: Second edition to be held today in Mumbai
The conference will be followed by the e4m Play Streaming Media Awards 2024
Disney reports first profit in streaming business
The company saw a decline in sports revenue from Star India by 17%
Jyoti Malhotra is editor-in-chief of The Tribune, the first woman in the chair
The Delhi-based senior journalist Malhotra replaces Rajesh Ramachandran
Havas India appoints Kundan Joshee as MD, Anupama Ramaswamy as Joint MD as part of rejig
Geet Nazir will be the MD of the agency and Prashant Tekwani the MD of both Havas CX India and Ekino
Cookie phase-out delay: Much-needed breather for publishers to get their houses in order?
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Are advertisers tightening their purse strings due to elections?
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say