According to TAM advertising data, overall ad volumes on TV grew by 7% during Oct'21 compared to Oct'20
Guest Column: Swaroop Banerjee, COO Zee Live, says that after entertaining audiences with virtual shows, they are now working very hard to ensure the live business experience comes back
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?