creative-impact
Cannes Lions?blur=25

The co-curated stream of content will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity from June 19 to 23, 2023

exchange4media Staff Feb 1, 2023 10:10 AM

digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM