Taking a hit: Why has BCCI slashed lead sponsorship price by 40%?
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
cricket-sponsorship
Cricket sponsorships worth at least Rs 3,600 crore up for grabs this year
Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
Mastercard acquires title sponsorship rights for all BCCI home matches
The deal, which is for the 2022-23 season, will cover all international & domestic matches
IPL 2022: Mumbai Indians sees double-digit growth in sponsorship revenue
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
How small & regional brands are hitting it big through IPL team sponsorship
Here's a list of 10 such brands that have partnered with one or more IPL teams this season
Sony ropes in 7 sponsors for India tour of England
Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy are the ones who have come on board