Meesho makes customers go ‘Arrey Waah!’ in new campaign
The campaign features a total of 12 films that target different consumer segments
Date-wise News
Ranveer Singh urges youth to speak khich-khich free in Vicks campaign
The film has been conceptualised by Vicks India and Publicis Singapore
A leader has to empower others & lead by example: Ruby Sinha
In today’s edition of ‘Women Achievers 2022’ series, Sinha, Founder & MD, Kommune Brand Communications, talks about the challenges she faced as an entrepreneur and more
Self-guilt had made me decide to quit films: Aamir Khan
The actor-producer was speaking at ABP Network’s inaugural ‘Ideas of India’ summit
JSW Paints unveils new campaign with Alia Bhatt in double role
The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering
Young India is changing, dreaming of better, bigger things: Ritesh Agarwal
The Founder & Group CEO of OYO was speaking at ABP Network’s inaugural ‘Ideas of India’ summit
Men account for 80% of people calling on Mpower’s mental health helpline: Neerja Birla
The Founder of Aditya Birla Trust was speaking at ABP Network’s inaugural ‘Ideas of India’ summit
slice captures life in fast mode in new campaign
Conceptualized and created by Fatmen, the ad films instill humour by making use of characters in flamboyant attires
Viacom18 consolidates movie channels portfolio under ‘COLORS Cineplex’ umbrella
The network has introduced ‘COLORS Cineplex Superhits’ that is set to go live on April 1, 2022
14th Realty+Conclave & Excellence Awards 2022-East concludes on a high note
The event began with the knowledge-sharing sessions and ended with a glittering evening of felicitations
PTC Network’s digital film festival honours stalwarts of Punjabi film industry
More than 30 stalwarts of digital film industry were honoured for their efforts
‘Brands need to be more transparent in messaging & profiling’
The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
‘Lending has got democratised in the last decade’
At e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored its various aspects
Dish TV's Jawahar Goel reappointed MD
Goel's term will begin on April 1, 2022, and will continue till March 31, 2025
KKR awards creative mandate to Mullen Lintas
The creative agency will be responsible for delivering the campaign idea for the latest IPL season
Dentsu Webchutney elevates Harsh Shah as Managing Partner
Shah will now report to Sidharth Rao, CEO, dentsuMB Group
We have to look at India in segments and not as one market: B Thiagarajan
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at e4m Pitch CMO Summit 2022
India TV appoints Vinay Maheshwari as Group CEO
Prior to this, Maheshwari was Executive Director & CEO of Sakshi Media Group
Dhinchaak renamed as Goldmines Movies
The programming, scheduling and placement of the channels across MSOs and DTH operators will continue to be the same
Somany Ceramics appoints L&K Saatchi & Saatchi as creative partner
The agency was selected after a multi-agency pitch
You have to be distinct to get noticed & yet simple and quirky enough: Angelo George
George, CEO, Bisleri International, delivered a special address on 'Strengthening Brand Love' at the e4m Pitch CMO Summit 2022
Today, it is critical to have a digital footprint in whatever you do: Alok Jalan
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
From Dell's Yeh Hai Padhai 2.0 to ZEE5's Kuch Miss Nahi Hoga: Best ads of the fortnight
Take a look at e4m's fortnightly collection of the best ads released between March 12 and March 25
IPL 2022: Mumbai Indians sees double-digit growth in sponsorship revenue
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
'Opposition giving publicity to The Kashmir Files by talking about it'
Political analyst Tehseen Poonawala spoke to Kailashnath Adhikari, MD, Governance Now, in a webcast as part of the Visionary Talk series
Businesses are now thinking about mass personalisation: Dippak Khurana
Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit
Cadbury Dairy Milk never made the brand a hero: Deepak Iyer
The President of Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022