MD for Asia Pacific and Japan, shares his vision for AWS in India, the significance of cloud computing in future-proofing the business, and more
India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
The startup by former WPP Customer Engagement head Anand Shiva will set up a 25-member dedicated team to listen to customer conversations online and address their expectations across digital platforms
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy
Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity
The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience
The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need