customer-data-platforms

Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
Sohini Ganguly Sep 6, 2023 9:14 AM

These insights will lead the OTT platform to better customer engagement and retention metrics
exchange4media Staff Sep 16, 2021 5:57 PM

Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies
exchange4media Staff Apr 30, 2021 5:45 PM