customer-data-platforms

From silos to success: How CDPs are transforming marketing

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Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors

Sohini Ganguly Sep 6, 2023 9:14 AM

CSG enhances ZEE5’s data ecosystem for insights into customers’ content preferences

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These insights will lead the OTT platform to better customer engagement and retention metrics

exchange4media Staff Sep 16, 2021 5:57 PM

Adobe launches real-time CDP for first-party data-driven customer acquisition

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Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM