Sarika Kapoor Chokshi joins TATA Advanced Systems Limited
Chokshi has been appointed TATA Advanced Systems Limited, Corporate Communication Head
Date-wise News
Reliance Retail acquires 51% stake in Alia Bhatt’s Ed-a-Mamma brand
The partnership will see the brand grow into new areas like personal care and baby furniture
Disney Star’s campaign raises awareness on use of right vocab for addressing LGBTQIA+
The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community
Raw level data or respondent level data? BARC asks MIB to clarify
Meanwhile, sources in the industry claimed BARC may provide Respondent Level Data to broadcasters at much lower cost than the price at which it is already giving it to agencies
Active Media Innovations executes 2 Guinness World Records in 3 months
In June and in August, the company executed record-breaking campaigns for Star Gold and Star Pravah, respectively
The Sleep Company collaborates with Karan Johar for new campaign
The #MadeToFlaunt campaign says ‘Sleep in Style, Recline in Style’
Hailey Bieber to represent FILA as global brand ambassador
Bieber will collaborate with the athleisure brand to design a signature sportswear collection
Tata in talks to acquire 51% stake in Haldiram’s: Report
If the deal is successfully concluded, it would see the Indian conglomerate directly compete with Pepsi and billionaire Mukesh Ambani's Reliance Retail
DD Sports becomes HD channel
Sports HD is starting with the telecast of ongoing Asia Cup cricket matches
Deccan Herald announces 'digital rebirth' with refreshed website design
The new site has a clean layout showcasing crisp content and contemporary functionality
'Our global expertise is a cornerstone of our agency’s value proposition'
Aman Gupta, Managing Partner, Health Practice Asia Lead, talks about the company’s strong positioning across global markets influenced by interesting and engaging brand campaigns
Pampers unveils new #DekhKeHiMaanege campaign
The brand gave parents an inside view of its diaper manufacturing facility and product performance
Anushka Sharma roped in as brand ambassador for W
The brand has launched its festive campaign with the association
Guy Marks named CEO of PHD Worldwide
He replaces Philippa Brown who has been at the helm since 2019
MX Player’s Abhishek Jaggi joins Way2News as National Sales Lead
Before joining Way2News, Abhishek was National Head Lead at MX Player
Shah Rukh Khan chats with AI anchor Sana on ‘Jawan’
The actor is the third global icon to interact with Aaj Tak’s AI anchor after PM Modi and Brad Smith, Vice Chairman and President of Microsoft
POKKT's VP-Sales Piyush Chhaperwal moves on
He was with the company for 4 years and was managing India and emerging markets
From silos to success: How CDPs are transforming marketing
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
‘Actively evaluating opportunities where we can onboard martech solution providers’
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the pressure banks are facing to match up to the nimbleness of fintechs, their IT transformation process, and more
We earn Rs 200 crore per year from OOH in Mumbai: Sanjog Kabare, BMC
The Deputy Municipal Commissioner of Special Projects spoke exclusively to e4m on promoting digital OOH and facilitating growth of outdoor advertising in the city
Why a cookieless world marks the return of contextual advertising
With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts
Big Move: News publishers block OpenAI’s web crawler to protect content
Times of India, Hindustan Times, Dainik Bhaskar and The Hindu have safeguarded their websites from OpenAI's web crawler GPTBot, many others to follow suit this week