d2c-commerce

How growth of D2C brands is boosting e-commerce ad spends in India

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Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India

Kanchan Srivastava Feb 28, 2022 8:44 AM

Melorra ropes in Kushal Singh as Head of Marketing

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Prior to this, Singh was the Vice President of Marketing at Domino’s India

exchange4media Staff Feb 23, 2022 1:40 PM

How third-party chatbots are driving D2C commerce for brands

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As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM