A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation
The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum
The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets
The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity