A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets

Noel Dsouza Oct 26, 2020 8:12 AM

The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days

Noel Dsouza Oct 14, 2020 8:39 AM

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM