dentsu-creative-impact

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

Ajay Gahlaut?blur=25

Gahlaut will report to Amit Wadhwa, Chief Executive Officer

exchange4media Staff Sep 3, 2021 3:05 PM

Will adland ever warm up to pretesting digital ads?

digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM