digital-ad-ratings

Nielsen enhances identity system for digital ad ratings in India

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Demographic data from multiple data providers is expected to power up the Nielsen Identity System

exchange4media Staff Mar 31, 2022 1:36 PM

Will spike in digital traffic eventually translate into gain in ad revenue?

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According to industry experts, the COVID-19 crisis has resulted in marketers shying away from advertising spends despite the growing reach

Tasmayee Laha Roy May 6, 2020 8:57 AM