Nielsen enhances identity system for digital ad ratings in India Demographic data from multiple data providers is expected to power up the Nielsen Identity System e4m Desk Mar 31, 2022 1:36 PM
Will spike in digital traffic eventually translate into gain in ad revenue? According to industry experts, the COVID-19 crisis has resulted in marketers shying away from advertising spends despite the growing reach Tasmayee Laha Roy May 6, 2020 8:57 AM