digital-marketing-trends

BARC Ratings Suspension Boosts Digital Ad Spend for Meta and Google

BARC Ratings Suspension Boosts Digital Ad Spend for Meta and Google?blur=25

With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time

e4m Staff Jul 7, 2026 11:55 AM

RBI's New Guidelines Shape Future of Influencer Marketing in BFSI

RBI's New Guidelines Shape Future of Influencer Marketing in BFSI?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

e4m Staff Jul 1, 2026 2:36 PM

RBI's New Rules Transform Influencer Marketing in Finance Sector

RBI's New Rules Transform Influencer Marketing in Finance Sector?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

e4m Staff Jun 18, 2026 9:22 AM

The Shift from Search to AI: Rethinking Marketing Strategies

The Shift from Search to AI: Rethinking Marketing Strategies?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are

e4m Staff Jun 17, 2026 2:43 PM