Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
The trends are based on Starcom’s monthly report
Starcom’s monthly report also highlights the key trends that brands leveraged upon in the month
The report has surveyed over 13,000 marketing, advertising, ecommerce, creative and IT professionals working for brands & agencies in markets across Asia Pacific, Europe and North America