‘Get Some Sun’, now in its 7th edition, covers the 7 wonders of the world, the remarkable travel journeys of influencers while building awareness about international travel insurance
McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense
The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers
Guest Column: Naveen Murali, Vice President & Head of Marketing, Pepperfry, writes about brands effectively using the D2C route, finding the right channel mix & much more
Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come