The Bengaluru-headquartered company has three revenue streams - advertisement income, gaming, and e-commerce
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
As part of the tie-up, Meesho will be the lead trouser branding partner of all the four teams
We have been thoroughly vindicated by the latest viewership ratings released by BARC, said Republic Media
The 100th-anniversary celebrations of the media house will be virtually inaugurated by PM Narendra Modi
The award ceremony will be held at Taj Lands’ End from 6:30 pm onwards
Commenting on the news ratings released today, MK Anand, MD & CEO, Times Network, also said two of the top three HNCs being non-legacy players is an indicator that the Hindi news viewer wants change
Prior to Zee Media, Jagyasi was Executive Cluster Head (Revenue Head) at Zee Entertainment
Disha Goenka, who was previously heading the APAC role, is now taking on a Global role leading Regional Business Marketing teams
Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business
In today’s edition of ‘Women Achievers 2022’ series, Arora, CEO and Founder, Media Corridors, speaks on the post-pandemic evolution of the PR sector, her contributions to the industry & more
Prior to this, Sarkar was with Fulcrum, heading the Unilever Personal Care category
The data released is for Week 10, 2022
Vserv cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming video call from Bollywood actor Aamir Khan himself!
Mishra will oversee the marketing strategy for Honasa Consumer’s brands – Mamaearth, The Derma Co., and Bblunt
The account will be serviced from the agency's Gurgaon office
The mandate includes offline, online and OOH duties
The ratings agency has stated that it needs more time to release data to account for time to carry out technical checks and validation of data
Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest
As part of the month-long e4m-Women’s Day series, we caught up with Preeti Reddy, Chairwoman - South Asia, Insights Division, Kantar. Read on
The National Director, Sports & Entertainment Sponsorships, Wavemaker India, in a candid chat spoke about IPL’s popularity, impact and how the new teams will increase the league’s reach further
Richa Khandelwal, BL Agro Spokesperson and Sanjay Srivastava, CEO of Leads Brands Connect, talk all about the #RasodeMeinMardHai campaign, the brand's media strategy and way ahead
Most of the annual deals of news channels are done in the March-April period and so a lot is riding on the ratings
Take a look at some of the Holi brand campaigns that are adding to the festive flavour