Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more
The agency will work towards creating a 'bold and distinct new space' for the brand
The agency will be responsible to manage the overall communications strategy with the aim to raise the corporate profile and awareness about the brands' portfolio of products
Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent