Cannes Lions names Unilever as Creative Marketer of the Year
Unilever was last honoured as Creative Marketer of the Year in 2010
Date-wise News
Good Glamm Group partners with Blinkit
MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit
FCB India names Mayuresh Dubhashi as new CCO
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
Dentsu India & Ripplr join hands to bridge demand-supply chain gaps
The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
Plus Gold investment app onboards Sonakshi Sinha as investor and ambassador
The company has launched an ad campaign on the occasion of Akshaya Tritiya
PhonePe calls pitch for digital duties
The account size is estimated to be Rs 50 crore
Mark Read targeted in deepfake scam
In an email to company leaders, WPP CEO Mark Read has spoken of the need to ‘go beyond emails to take advantage of virtual meetings, AI and deepfakes’
Manoj Bhawuk represents India at 1st Bhojpuri Mahotsav in Mauritius
The event was inaugurated by the Prime Minister of Mauritius Shri Pravind Kumar Jugnauth
'Better measurements, more uniform data is key'
At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning the upcoming Cricket World Cup
Drools Pet Food appoints Rakul Preet Singh as ambassador
The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
From Chest Republic to Thigh Land: Durex beckons 'explorers' in lube ad
The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
Ritika Malhotra appointed Head of Digital at Wondrlab Network
Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
Vadilal redefines celebrations in new summer campaign
The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
Filmfare Awards 2024 partners with Dharma Cornerstone, Yash Raj, Matrix & Versis
Editor's Note: This story has been updated to include the other partners Filmfare is working with. The earlier error is regretted
Prasar Bharati to launch 'family friendly' OTT in August: Report
The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
Sam Altman refutes reports of Google rival as OpenAI announces 'magic-like’ updates today
The OpenAI CEO posted on X, rubbishing reports of launching a search engine or ChatGPT 5. Instead, today's event may tease updates on ChatGPT and ChatGPT 4
Govt to target illegal betting app ads that violate CCPA norms
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
Advertising: Who Cares?
This blog has been written by London-based veteran admen Brian Jacobs, Founder at B&JA and Nick Manning, founder at Encyclomedia International
CTV adoption expanding beyond urban & top 8 metros: Rajiv Rajagopal
Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting the Connected TV Viewer'
IOAA's out-of-home measurement tool 'Roadstar' ready to roll
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
The idea behind Lemma's revamp is to introduce an omnichannel approach in OOH: Gulab Patil
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
Sports viewership has significant headroom for growth in India: Shashi Sinha
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights